A new week and a new beer. Mrs. Beer and I were watching one of our favorite shows, Burn Notice (http://www.usanetwork.com/series/burnnotice/), when the character Sam (who drinks like a fish…great American) picks up a case of beer. We both noticed that it was Miller Genuine Draft and the bells started dinging for me. Unfortunately, the bells didn’t ding for Mrs. Beer (that rarely happens) because she classified MGD as “one of the nasty ones,” which I find strange considering she used to be a Miller girl. Anyways, Sweetwater was on sale and I told you it would make its way back into the Beer household, as Mrs. Beer picked up another sixer of the 420.
When you see a character like Sam from Burn Notice drinking an alcoholic beverage, it just makes you want to try one. Where do you think I came up with the idea to order Mojitos? That’s right…Sam from Burn Notice.
I didn’t realize that this was yet another “American” beer that really wasn’t American anymore. The South Africans bought up Miller in 2002 and now they will be merging with Molson Coors (more on that when we break into the Coors brands). Now it’s Miller Coors company…strange to be sure.
Miller Genuine Draft—Miller Genuine Draft was introduced in 1985 as the original cold filtered packaged draft beer, which means that the beer is not heat pasteurized. Miller uses an exclusive cold-filtered process that prevents some of the beer’s flavor from being heated away. MGD received the gold medal in the American-style Premium Lager category at the 1999 World Beer Cup. It also received the silver medal at the 2003 American Beer Festival. The concept for Cold-filtered Miller Genuine Draft was developed by new product consultant Calle & Company. Martin Calle evolved the concept from Miller’s New Ventures effort to launch a new dry beer at a time Miller Brewing was in danger of becoming a much-cloned Lite Beer manufacturer. Originally introduced as “Miller High Life Genuine Draft”, the “High Life” part of the name was soon dropped. MGD is actually made from the same recipe as Miller High Life, with a different treatment. It was developed to give High Life drinkers the same taste in a can or bottle as they found in non-pasteurized kegs. It has 4.7% abv.
It has a very appetizing look and appeal to it. Miller does an excellent job making this beer seem delicious. It sort of has that old school 1800s beer aura about it, almost like a beer you would see Wyatt Earp drink in the movie Tombstone.
At first taste it isn’t bad. It has a somewhat buttery flavor (I don’t know if buttery is the right word, but it’s the word we’ll go with) and has a wattery feel to it. The aftertaste is where it kicks you. Keep drinking it because if you let it linger in your mouth you won’t like it (that’s what she said). Whatever you do, make absolutely sure this beer stays cold. DO NOT let it warm up even in the slightest because when it does it is not pleasant (nor is most beer, but this one becomes undrinkable).
I’ll be back tomorrow with my final judgement on MGD, as well as our first guest post from Mr. E Beer. Whatever could that E stand for?